Brand Co-Forging Value

  • 30-50% Price Premium

    Branded products gain 30-50% premium. Escape price wars. The ultimate value of three steps.

  • 3-5xRepeat Purchase

    Branded products see 3-5x repeat rate. Escape one-off sales. The foundation for sustained growth.

  • Full Pricing Power

    Co-forged brands win full pricing control. Escape buyer pressure. The core of market power.

Brand Positioning Strategy


Based on the analysis of the European target market and the results of supply chain implementation, the brand positioning, value proposition, and differentiation strategy are determined.

● European Target Market Research
● Competitor Brand Analysis
● Brand Positioning Report
● Brand Story Copywriting

Brand Visual System


From logo to a complete visual identity (VI), creating a brand visual identity recognized by European consumers, adaptable to independent websites and social media channels.

● Logo design + VI system
● Brand color/typography guidelines
● Product packaging design
● Social media visual templates

KOL Collaboration & Content Marketing


Precisely match European KOLs to quickly build brand trust across independent websites and social media channels.

● KOL screening and integration
● Content creation and publishing
● Multi-platform content distribution
● Brand health monitoring

Brand Operations & Growth


Continuously manage brand assets, monitor brand performance, and amplify the brand effect of the three-way collaboration.

● Monthly Brand Operations Plan
● Competitor Brand Tracking
● User Review Management
● Quarterly Brand Strategy Review

Cooperation Model

  • Project-based

    For companies with specific brand needs, pricing is based on projects, delivery and acceptance, 1-3 months.

  • Quarterly Managed

    For companies requiring continuous brand operation, quarterly service fees, monthly reports, 3-6 months.

  • In-depth Co-creation

    For factories wishing to establish a long-term European brand, base fee + sales commission, 6 months or more, strategic partnership.
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Three Steps to a European Brand

  • Step 1 — Industry Chain

    Connect with premium factories, secure product quality foundation.

  • Step 2 — Store Empowerment

    Build your Shopify storefront, expand both-end markets efficiently.

  • Step 3 — Brand Co-creation

    Co-create brands with partners, forge a lasting European brand.

Customer reviews

  • "After Jiumo's brand positioning, VI, and packaging, Dutch distributors called us 'a premium European brand' — price up 35%."

    — General Manager, Alloy Materials Company

  • "Jiumo's branding method is real-world, not theory — from consumer insight to visual identity, every step resonates with European buyers."

    — Brand Director, Premium Tea Ware Brand

  • "From pure OEM to pitching our own brand at European trade shows — Jiumo helped us truly own our international brand."

    — Founder, Anji White Tea Brand

Basic

€2026
Target audience: Factories that are initially establishing a brand or transitioning from OEM to their own brand, and are completing the basic brand building.
  • Brand Positioning Strategy
  • Market Research Report
  • Logo Design
  • Basic Visual Identity System Design
  • Brand Story Copywriting
  • Product Photography (10 designs)
  • Brand User Manual
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Most Popular

Professional

€4872
/season
Target audience: Clients with an independent website base who want to quickly enhance their brand influence in Europe and operate on a quarterly basis.
  • Complete VI system construction
  • KOL collaboration (5 KOLs/quarter)
  • Monthly content marketing plan
    Content marketing execution (3 months)
  • Monthly brand monitoring report (3 reports)
  • Social media account management
  • Quarterly brand strategy review
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Enterprise

€7436
from
Target audience: Leading companies with a clear European brand strategy and a pursuit of long-term brand value, as well as strategic partners.
  • Brand Strategic Partnership
  • High-End KOL/Spokesperson Collaboration
  • Omnichannel Brand Management
  • Real-time Brand Monitoring System
    Quarterly Strategic Review
  • Annual Brand Planning
  • Report | European Partner Referrals
  • Sales Revenue Sharing (Optional)
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Notes and Remarks

● Payment Method: 60% upon signing the Brand Launch Package, 40% upon delivery and acceptance; Brand Acceleration Package: quarterly prepayment; Deep Co-creation: semi-annual prepayment of the base fee.

● First Order Discount: First-time brand service clients enjoy a 10% discount on the Brand Launch Package.

● Combination Discount: An additional 5% discount is offered for contracts combining with industry chain implementation or independent website empowerment (can be combined with the first order).

● Brand Material Ownership: All brand design materials (Logo, VI, photography, etc.) are fully copyrighted by the client, as stipulated in the contract.

● KOL Performance Guarantee: If a partnered KOL fails to achieve the agreed exposure, content will be reissued free of charge or a different KOL will be provided.

● Transparent Brand Monitoring: Monthly brand reports include data sources, analysis conclusions, and optimization suggestions; no inflated figures.

● Product Photography Fees: Actual shooting costs (photographer's travel + location). On-site shooting is charged separately. This price includes planning guidance and post-production retouching.

● This quotation is valid for 90 days and is subject to the terms of the formal contract. All prices exclude Value Added Tax (VAT).

FAQ

Why was "Brand Co-Creation" renamed to "Brand Alliance"?

"Alliance" emphasizes shared investment, shared building, and shared ownership of brand assets — heavier than "co-creation." We're partners forging brands together, not a creative agency delivering concepts.

What exactly does Brand Alliance do?

Four core modules: ① Brand Strategy (positioning, value proposition, competitive analysis), ② Brand System (visual identity, brand manual, brand story), ③ Brand Communication (KOL partnerships, Meta+TikTok brand ads, PR content), ④ Brand Operations (site brand upgrade, user community, data asset building).

Can a Chinese OEM really build a brand in Europe?

Many Chinese factories only earn OEM margins in Europe while brand premium is captured by channels and brand owners. Brand Alliance helps you reclaim that premium. Industry data shows branded products can command 2-5x the OEM price at European retail.

What are the three Brand Alliance models?

① Factory Brand Growth: helping factories transition from OEM to own brand. ② Buyer Private Brand: helping European buyers incubate exclusive branded product lines. ③ Joint Brand: Jiumo co-invests, shares risk, and shares brand equity with the client. Each fits different scenarios.

 Who owns the copyright and brand assets after Brand Alliance?

Everything belongs to you. Jiumo provides strategy and execution — brand ownership, trademarks, visual assets, and user data are all yours. Joint Brand model follows contractual terms.

How do you ensure KOL campaign effectiveness in Brand Alliance?

We don't chase KOL quantity. Our approach: 3-5 carefully selected vertical-category European micro/mid-tier KOLs (1K-50K followers), focusing on authentic experience content, then amplifying with brand ads. Micro-KOL engagement rates are typically 3-5x higher than mega-KOLs — much better ROI.

How long does Brand Alliance take to show results?

Brand building is a marathon. Months 1-6: brand strategy, system setup, site brand upgrade. Months 6-12: brand communication ramps up, brand search volume, repeat purchase rates, and average order value start rising. Months 12-24: brand asset matures, ready for sustainable independent operation.

Do I need ongoing operations after Brand Alliance?

Yes, but you can choose to self-operate or continue with us. The core deliverable is a self-sustaining brand system — brand manual, content engine, communication methodology, data infrastructure. We recommend at least 12 months of ongoing operations through the brand growth phase.

Ready to Land Your Supply Chain?

After the industrial implementation is completed, independent stations will be connected and empowered to further amplify overseas competitiveness.

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