Privacy policy

Last updated: June 29,2026

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our store (the “Services”).

We comply with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and applicable ePrivacy requirements.

1. Business Information

This store is operated by:

Address:
Room 405, No.108 Chunhe Road, Jinyue Community, Binhu Street, Nan Taihu New Area, Huzhou City, Zhejiang Province, China

We act as the “data controller” for personal data collected through this store where GDPR applies.

2. Personal Information We Collect

We collect the following categories of personal data:

(A) Information you provide

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely via Shopify/payment providers)

(B) Order information

  • Purchased products
  • Cart and browsing activity
  • Refunds and returns
  • Transaction history

(C) Account information

  • Login credentials
  • Preferences
  • Account settings

(D) Device and usage data

  • IP address
  • Browser and device type
  • Interaction with the website
  • Pages viewed and time spent

(E) Communication data

  • Customer support messages
  • Inquiry content

3. How We Collect Information

We collect data:

  • Directly from you (orders, forms, account registration)
  • Automatically via cookies, pixels, and tracking technologies
  • From Shopify and integrated service providers
  • From payment processors, logistics providers, and analytics tools

4. Legal Basis for Processing (EU Users)

If you are located in the EEA/UK, we process your personal data under the following legal bases:

  • Contract performance (order fulfillment, payments, delivery)
  • Legitimate interests (fraud prevention, service improvement, basic analytics)
  • Legal obligation (tax and accounting compliance)
  • Consent (marketing emails and non-essential cookies)

5. Cookies & Tracking Technologies (IMPORTANT – EU COMPLIANT)

We use cookies and similar technologies to operate and improve our Services.

Cookies may include:

(A) Strictly necessary cookies

Required for website functionality (e.g. checkout, security)

(B) Analytics cookies

Used to understand website traffic and performance (e.g. Google Analytics)

(C) Marketing cookies

Used for advertising and retargeting purposes (e.g. Meta Pixel, Google Ads, TikTok Ads or similar technologies)

👉 Marketing and analytics cookies are only activated based on your consent, where required by law.

You can manage or withdraw consent at any time via cookie settings or your browser preferences.

Where applicable, we comply with consent requirements under the EU ePrivacy Directive and GDPR.

6. How We Use Your Information

We use your personal data to:

  • Process and fulfill orders
  • Manage payments and refunds
  • Provide customer support
  • Improve website performance and user experience
  • Send service-related communications
  • Send marketing communications (only with consent where required)
  • Display personalized advertising (only where permitted)
  • Prevent fraud and ensure security
  • Comply with legal obligations

7. Advertising & Analytics

We may use third-party services such as:

  • Google Analytics
  • Google Ads
  • Meta (Facebook/Instagram) Ads
  • TikTok Ads (if applicable)
  • Shopify analytics and advertising tools

These providers may use cookies and similar technologies to:

  • Measure performance
  • Analyze user behavior
  • Deliver personalized ads

You may opt out of personalized advertising through:

  • Cookie settings on our website
  • Platform-level ad settings (Google, Meta, etc.)
  • Browser privacy controls

8. How We Share Personal Data

We may share your personal data with:

(A) Shopify

Our e-commerce platform provider

(B) Service providers

Including:

  • Payment processors
  • Shipping and logistics companies
  • IT and cloud hosting providers
  • Customer support tools
  • Marketing and analytics providers

(C) Legal compliance

Where required by law or legal requests

(D) Business transfers

In case of merger, acquisition, or restructuring

We do not sell personal data in the traditional sense. Certain advertising and analytics sharing may be considered “sharing” under GDPR definitions and is performed only where permitted or with consent.

9. International Data Transfers

Your data may be transferred outside the EEA, including to China and other countries.

Where required, we use appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Data processing agreements with providers
  • Shopify’s global data protection framework

10. Data Retention

We retain personal data only as long as necessary for:

  • Order fulfillment
  • Legal and tax compliance
  • Dispute resolution
  • Business operations

After that, data is securely deleted or anonymized.

11. Your GDPR Rights

If you are in the EU/EEA/UK, you have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Data portability
  • Object to processing (including profiling and marketing)
  • Withdraw consent at any time

You may also object specifically to:
👉 Direct marketing and personalized advertising

12. Marketing Communications

We only send marketing communications where permitted.

You may:

  • Unsubscribe at any time
  • Withdraw consent
  • Opt out of email marketing

Service-related emails (orders, shipping updates) will still be sent.

13. Data Security

We implement appropriate technical and organizational security measures.

However, no system is completely secure, and we cannot guarantee absolute security.

14. Children’s Data

We do not knowingly collect personal data from children under the legal age of majority.

15. Complaints

You may:

  • Contact us directly
  • Lodge a complaint with your local data protection authority

16. Shopify Platform

Our store is hosted on Shopify.

Shopify processes personal data to:

  • Provide infrastructure services
  • Improve platform performance
  • Support analytics and advertising features

17. Changes to This Policy

We may update this Privacy Policy from time to time.

Updates will be posted on this page with a revised “Last updated” date.

18. Contact Information

Email: info@jiumointernational.com
Address: Room 405, No.108 Chunhe Road, Jinyue Community, Binhu Street, Nan Taihu New Area, Huzhou City, Zhejiang Province, China